Mark
Godwin: insert the Silicon Valley system in your company.
There
are few cases of success like TEN in Silicon Valley. Over 90
startups have graduated from this Innovation Center in the last 15
years. Among them, outstanding successes like eBay, iPrint, Xros,
Vertical Networks, Right Works, Intruvert Networks, Tukaroo or
Sensant. $80 billion in market cap and thousands of jobs have been
created by their companies. 27 of their graduates have exited
through IPO or M&A.
Big
Corporations, Governments and Universities worldwide can now have
access to the most successful system of innovation and growth in
the world. Access Growth is the brain of TEN and applies its
formula all over the world.
Mark
Godwin is the visionary CEO of TEN (The Enterprise Network of
Silicon Valley) and ACCESS GROWTH. Born and raised in Silicon
Valley, a highly successful entrepreneur and consultant, with the goal of
his life to change the world by spreading the innovation system
of Silicon Valley.
The
TEN Success.
Since
beginning in 1993, TEN has housed about 350 companies physically
in its facility. Of these companies incubated, 96 have graduated
from TEN, which means that they received sufficient venture
funding or gained sufficient customer sales to proceed on their
own, without the support of TEN.
Don’t
say Incubator, say Innovation Center.
<<Incubators
are to me great for longer term technologies. Universities are
good for it. Innovation Centers are for developing short term
innovations that the market needs now, not in ten years>>,
says Godwin.
The
differences of TEN.
<<A lot
of incubators around the world are being run by people who do not
have experience in the trenches of running companies like we have
at TEN>>.
<<But by
far, our biggest difference is our systematic approach to building
organizations and companies>>.
<<Over
the last 15 years, we have built a database tracking all kind of
information. Technology trends. People trends. Success trends.
Financial trends>>.
Selection,
selection, selection.
<<For
every ten companies we interview, just one will have the chance to
be in TEN. We are extremely critical on accepting companies,
considering very seriously their market opportunities and their
synergies with other companies in TEN. We have analysts all over
the world tracking markets and growth. We take this knowledge and
apply it into our selection process>>.
<<Our
candidates need to have a 18-24 months exit strategy. We want the
companies out of here as fast as possible>>.
<<Here
the entrepreneur has to earn respect. We compliment them when
they make a success. They are not going to be put on a pedestal,
as many incubators do. In our first interview, we are going to tell
them about what they really have and about what they don’t have
and what we can provide>>.
Commitment.
<<99% of
the entrepreneurs in TEN are working more than 12 hours a
day. We have showers here. We don’t have problem with people sleeping
under their desks>>.
Sharing
the risks and the rewards.
<<We
take equity stakes in all the companies coming in. After 13 years,
we are no longer dependent on raising outside money. Being cash
positive, we have absolute independence in making
decisions>>.
Completing
the skills of the entrepreneur.
<<We
manage these companies on a daily basis. Entrepreneurs are
extremely motivated, but
they lack a lot of
required skills to achieve an exit>>.
<<We
help the entrepreneur to implement during the entire business
lifecycle. We get involved, we are not just consultants. We roll
up our sleeves. That is the difference between us and the
consulting firms>>.
<<It is
all about the ecosystem. We build an ecosystem around each company
very quickly for what they need to get their specific exit. And
that is very powerful. This ecosystem is international, not local.
We join our relationships worldwide with the power of Silicon
Valley>>.
Silicon
Valley.
<<Being
here makes the difference. There is a magic to Silicon Valley. It
is not just because the experience and the accumulation of talent.
It is not just because the creativity that results from having
people from around the world and continually encouraging the arts>>.
<<It is
also the “it’s okay to fail” attitude. It’s all about
trying. You don’t quit. You go for it all the way to the top.
But if you try something and you blow it up, it is also great:
what have you learnt from that? Start over again!>>
<<We
look for doers, not dreamers>>.
<<People
here are hungry for the money, but the main reason many succeed is
for the recognition. A lot of scientists have been beaten down by
corporate America for decades, they have not being appreciated and
they want to be recognized and appreciated. As you have all these
aspiring actors who go to Hollywood, a lot of great scientists
come to Silicon Valley looking for recognition in the form of
business success>>.
<<Here
it is all about relationships. Relationships mean more than
anything. If you want to succeed in Silicon Valley you have to be
able to build trust, you have to be able to deliver on what you say. You have
to be honest>>.
<<Silicon
Valley has a great environment, networks, methodologies, but do not
forget that at the end of the day it is driven by the great
financial companies of the East Coast. These companies dominate
and control the flow of money, all the different innovations and
the reasons why Silicon Valley is so successful>>.
The
next big thing: implement innovation worldwide.
Big
Corporations, Governments and Universities worldwide can now have
access to the most successful system of innovation and growth in
the world. Access Growth, the brain of TEN, now applies its
formula all over the world.
<<There
are smart people everywhere. There are good business ideas
everywhere. The problem is with the implementation>>.
<<The
world is very small now, but also very protected. People are
stealing ideas from around the world and quickly implementing
them. We have to build a environment of trust>>.
<<Our
goal is track innovation, ideas and people around the world in a
database. If we have that ability, then we can put a lot of things
together in real time. Connect innovation teams working in similar
areas all around the world>>.
<<If you
have an idea, you will get credit for that idea. We will help you
to sell your idea and we will do it quickly, because we already
have the ecosystem with the power to do that>>.
Corporate
innovation.
<<There
is a greater need for innovation in corporate America and that
is why we are aligning ourselves with big corporations>>.
The
Financial Partner.
<<We
believe that Private Equity firms are going to be driving a lot of
these global innovation investments. So will some multinational
banks and big corporations. The traditional approach of Venture
Capital is perhaps limited for this model>>.
Interesting
international collaborations.
<<We
want to work with Corporations, Governments, Universities,
Incubators and individual scientists>>.
<<Our
methodology is clearly defined. We have the online tools, the
platform, the multinational relationships. Our biggest global
partner has 4,000 consultants in 13 countries. Now it is all about
executing, and we will start this process in June 2008>>.
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